Archive / 2010

November 30, 2010

The Bright Spots

Yes that is a solar flare. Sort of belies the idea of the title of this post. In the vast universe that may in fact be a bright spot. Yet that image is one sort of mad bright explosion. So bright altogether that no one spot looks bright at all. To me it looks oddly womb-y. Which is good, because this post marks the beginning of my 3 month submersion into parenting. And by submersion I mean of course that the hours that I ostensibly spend away from parenting (software development hours) are now going Read more […]

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November 11, 2010

What’s Happening?

Yeah, that’s the Fleming Museum packed with folks. The marble court is usually so austere, so…museum-like. Not last week for our first Pech-kucha night in Burlington.Burlington folk should mark their calendars for 2/10/11 for volume 2, and interested presenters can check out our facebook page. This morning we gathered representatives from the past nine beneficiaries of The Clothes Exchange. Creating connections is one of my favorite parts of being involved with TCE. I’m encouraging everyone to Read more […]

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October 26, 2010

Why party?

A break from winwin tech stuff to make my mom’s unpopular argument for political parties.  As American’s fierce independence is our birthright. But for all their unpopularity, political parties play a critical role in our democracy. They organize governments, provide accountability for voters, give the public a narrative understanding of public policy and issues, and draw important lines of ideological contrast. What’s more, they Read more […]

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October 4, 2010

Learning from Wesabe. And beta max.

Second, Mint focused on making the user do almost no work at all, by automatically editing and categorizing their data, reducing the number of fields in their signup form, and giving them immediate gratification as soon as they possibly could; we completely sucked at all of that. Instead, I prioritized trying to build tools that would eventually help people change their financial behavior for the better, which I believed required people to more closely work with and understand their data. Read more […]

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September 28, 2010

Social Media Return on Investment

After a great talk by Curves Trend Marketing founder Bibi Mukherjee, I created a quick weekly and monthly tool to calculate my return on investment for time spent on Social Media. I figured some of you might want to use it too, so I made it public here. Those numbers are all filler, insert your hourly rate, and estimate hours per week spent on the three main platforms. Twitter, Linked In, and Facebook. Then actually visit google analytics and determine referrals from each of these three sites. Read more […]

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September 22, 2010


I’m starting the design phase of the next winwin app. Its working title is Lifework or Worklife. Imagine an app that helps you monetize all of the things that you already do in your daily life. Then helps publicize them on a mobile platform, and makes it super easy to give back to your community. Well even if you can’t imagine it, I am imagining it…but I need some help. Although this app is all about one of a kind, individual goings on, we still need to bow down to the technological search gods Read more […]

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September 13, 2010

Social Venturers

I’d like to start each week introducing you to the people around me who inspire me to give my time, money and ideas. There is no better place to start than with Leslie Halperin. Bit ‘O Background: Leslie has worked for the VT Women’s Commission and  worked on social mission programs for Ben and Jerry’s. (Those of you visiting the Waterbury Ben and Jerry’s can spy Leslie in their tour video talking about the ParterShop program.) Her latest and greatest social venture is The Clothes Exchange. Read more […]

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August 20, 2010


My friend and colleague Emily Blistein, ED of The Hicks Foundation, and author of the Sophie and Eleanor blog included this image in her recap of her Cape Cod vacation. In addition to my positive response to the typography, I love this image for what it tells us. “Haven’t had much need for emergency services here. ” That beach grass grows quickly, so it is possible that trucks were pouring down that path just last season, rescuing homes and businesses from all kinds of disaster, but I think not. Read more […]

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July 21, 2010

Confusion into Collaboration

Life is never really like that, is it?  All of your ducks in a row. I watch the entropy that is my little boys, and for each time that they collect shells and pebbles and make orderly lines and patterns there are 100 times that they dump their boxes of warriors on the floor, or literally empty every puzzle piece and game tile out of the organized cardboard boxes. There is power in chaos for sure. But how do we harness it? I’ve had meetings the last two days with emerging membership groups in Read more […]

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July 9, 2010

Tracking Data the winwin way

Unlike the card shown in the gorgeous clip art to the left our winwin report card was not so good today. What is the winwin report card? Some simple data that I collect weekly to let me track changes over time, with the expectation that I might be able to glean causality as enough weeks pass. I start with the basics. How many winwin accounts we added this week. How many of them converted to active accounts. How many prospects I met with in person, online and on the phone. I count twitter followers, Read more […]

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