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October 4, 2010

Learning from Wesabe. And beta max.

Second, Mint focused on making the user do almost no work at all, by automatically editing and categorizing their data, reducing the number of fields in their signup form, and giving them immediate gratification as soon as they possibly could; we completely sucked at all of that. Instead, I prioritized trying to build tools that would eventually help people change their financial behavior for the better, which I believed required people to more closely work with and understand their data. Read more […]

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September 28, 2010

Social Media Return on Investment

After a great talk by Curves Trend Marketing founder Bibi Mukherjee, I created a quick weekly and monthly tool to calculate my return on investment for time spent on Social Media. I figured some of you might want to use it too, so I made it public here. Those numbers are all filler, insert your hourly rate, and estimate hours per week spent on the three main platforms. Twitter, Linked In, and Facebook. Then actually visit google analytics and determine referrals from each of these three sites. Read more […]

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June 10, 2010

Hairdos and Humor as a connector

So I couldn’t not share this. It is a hard and lonely road that leads in and out of startupville. I regularly reach out to other companies that are related to what winwinapps does. Mostly these companies are only tangentially related, but yesterday I exchanged a few emails with one of the founders of Crowdrise. I know Ed Norton is the face of the company, but clearly he is not the one writing the code. Although I have some gripes about pricing, one part of Crowdrise that I celebrate (and its core Read more […]

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June 9, 2010

winwinner Wednesday: Bluebird Tavern

That’s Nate and Aaron up there, and their incredible food. Although you can’t see Sue or Laura or the rest of the crew’s smiling faces, their mark is everywhere. From butcher boards, to great pours, to reclaiming reclaimed bars to keep things ultra local, Bluebird Tavern is my favorite place to eat, drink, and visit with friends. Their incredible dedication to turning out food that is art is matched by their desire to make their community better. Bluebird hosts Community Night Wednesdays where Read more […]

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June 1, 2010

Lessons from the line

Event organizers dread them…but why not take advantage of your captive audience. Look over there at The Clothes Exchange. Last year we had 400 shoppers, this year we almost doubled that. What does it mean? A bit of panic for sure, last minute streamlining the check in process (save those marketing questions for check out or your follow up survey) but it also provides an incredible opportunity to establish our brand, educate our shoppers, and raise extra money. Getting in the Door Set the Read more […]

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