After a great talk by Curves Trend Marketing founder Bibi Mukherjee, I created a quick weekly and monthly tool to calculate my return on investment for time spent on Social Media. I figured some of you might want to use it too, so I made it public here.

Those numbers are all filler, insert your hourly rate, and estimate hours per week spent on the three main platforms. Twitter, Linked In, and Facebook. Then actually visit google analytics and determine referrals from each of these three sites. Don’t just guess what all of these efforts are gaining your organization!

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Anna Rosenblum Palmer is a freelance writer based in Denver, CO. She writes about sex, parenting, cat pee, bi-polar disorder and the NFL; all things inextricably intertwined with her mental health. In her free time she teaches her boys creative swear words, seeks the last missing puzzle piece and thinks deeply about how she is not exercising. Her writing can be found on Babble, Parent.co, Great Moments in Parenting, Ravishly, Good Men Project, Sammiches and Psych Meds, Playpen, Crazy Good Parent, and YourTango. She also does a fair amount of navel gazing on her own blog at annarosenblumpalmer.com.

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