I’ve been working with a passionate group who is about to launch a political web app. I like the founder, the idea, the clear path to monetization.
I do not like the branding. The name : Raise your voice, is strong but not clearly political. It is a call to action, but not collaborative action. I believe that in both political and social spheres emphasis on collaboration is vital. Particularly in the first stage of this web app launch where getting folks to reach out to their elected reps will rely a lot on positive peer pressure.
So I came up with what I thought was a better name: “we the people’. Collective, with political roots, and still strong.
The original logo was an American Flag. Fine. Who can argue with the flag. Well I guess I could…it wasn’t logo-forward. It didn’t turn into a good button on your phone or the right hand column of your local political editorial.
So I came up with a brilliant plan. I would pay my dear friend Lara a pittance to come up with a pop-y button-y logo, and I would do a super low priced totally blind split test using facebook pages. I would pit “Raise your Voice” against “We the poeple” pay for ads and whomever got more followers would win. (Ha! I thought- we the people would crush it.)
Check it out:
Sometimes it pays to test instead of assume. For $70 I bought confidence in the brand. Not bad I think.
What do you think? Were the people right?