winwinner Wednesday: East End Brewing Company

East End Brewing Company is a microbrewery based in Pittsburgh, PA. East End makes delicious beers in a sustainable way, and supports local causes through its annual “Keg Ride” event.

The idea: To create a hometown brewery that makes delicious beers in a sustainable way. East End not only produces delicious craft brews, they do it using local ingredients, used equipment, water conservation, and smart waste management.

How it started: Scott Smith was working as a mechanical engineer for a Fortune 500 company and found that his hobby of making beer was something he had a big passion for. He started East End Brewing Company in 2004. At the time, it made sense to purchase used equipment – and from there he started exploring all sorts of ways to cut costs, do the right thing, and make beer in an environmentally responsible way. You can read more about the sustainability efforts of East End Brewing here.

The winwin: Beer drinkers of Pennsylvania get a variety of delicious, carefully crafted microbrews, and the planet gets a little love from Scott’s sustainable practices in crafting them.

Click to watch a video about East End

How they used winwin apps: This year on May 14, East End Brewing will host their annual “Keg Ride” event, a bike ride to deliver the first batch of their summer “Pedal Pale Ale” from the brewery to a watering hole on the other side of town. Up front, volunteer cyclists pull the kegs on special trailers. Behind them, several hundred cyclists follow the bouncing kegs on a circuitous route around town. When the (secret) destination is reached, riders enjoy their first pint for free. Proceeds from the event go to support 3 local charities. East End is using winwinapps for registering cyclists and auctioning the coveted “keg pulling” slots for the ride.

More info: To find out more about East End Brewing Company or their 2010 Keg Ride, visit www.EastEndBrewing.com. You can also follow them on Twitter.

About “winwinner” Wednesday: Each week we profile one of the nonprofits using winwin apps to make the world a better place. If you’d like to be featured on our blog, drop us a line!