Tag / Social Media

April 14, 2011

Why I’m a hypocrite.

You may have heard me mention that I am developing an app. No? I might be talking/writing/making videos about how natural consequences are the only great way to motivate behavior. Why then do I love Fourquare so? Those badges to nothing? Points on a leaderboard to nowhere? Tell me why. On Saturday. Foursquare day. Read more […]

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September 28, 2010

Social Media Return on Investment

After a great talk by Curves Trend Marketing founder Bibi Mukherjee, I created a quick weekly and monthly tool to calculate my return on investment for time spent on Social Media. I figured some of you might want to use it too, so I made it public here. Those numbers are all filler, insert your hourly rate, and estimate hours per week spent on the three main platforms. Twitter, Linked In, and Facebook. Then actually visit google analytics and determine referrals from each of these three sites. Read more […]

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May 24, 2010

4 things Foursquare gives my brain

Setting aside for the moment the social and commercial genius of Foursquare (as I have here in Burlington, where there are maybe 50-75 Foursquare users), obviously there are other important features that contribute to the psychological stickiness of this app.

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April 22, 2010

Social Media Can Be A Terrible, Horrible, No Good, Very Bad Thing

Yeah, social media is awesome — unless it totally sucks. I’m writing about a post I came across about the Worst Company in America. One of my Twitter buddies posted the link and I shuddered when I saw the two names mentioned. Comcast? Wait — don’t they help customers via their @ComcastCares team on Twitter? Well, yes, but that doesn’t stop people from complaining using blogs and other social networks (this is to be expected with a subscriber base the size of Comcast’s). What do you think Read more […]

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