Unlike the card shown in the gorgeous clip art to the left our winwin report card was not so good today. What is the winwin report card? Some simple data that I collect weekly to let me track changes over time, with the expectation that I might be able to glean causality as enough weeks pass.
I start with the basics. How many winwin accounts we added this week. How many of them converted to active accounts. How many prospects I met with in person, online and on the phone.
With the help of hubspot’s twitter grader and website grader I collect basic (and free) stats on how winwin ranks in the big world of the interweb. Let them explain their algorithms, I just type in the numbers. Google indexed pages, inbound links, overall grade.
For a bit of ego-smashing I enter how many blog posts I have made that week (cue the guilt) and how many comments have been made by non robots (cue the self pity.)
Then I skip on over to google analytics and input my bounce rate, number of visitors, number of new visitors, and average time on site for winwinapps.com.
In all I collect 34 data which takes me 10 minutes. For a while I was graphing them too, but I don’t seem to need that yet to spot trends. My intention is to notice what things track together. Some obvious ones…spikes in prospects lead to spikes in new accounts. As the weeks go by the trends become clearer.
What data do you collect each week? What is on your report card?